About Ethos

Ethos: The distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group, or institution…
merriam webster dictionary

Ethos Design take great pride in everything we do, from the simple business card to the complex web design. We feel strongly that any image that represents you should make a positive and powerful impact. This should carry over to the people you surround yourself with as well. That is why we follow moral guidelines with everything we do:

  • Honesty
  • Integrity
  • Compassion
  • Diligence
  • Pride

To be HONEST with the client, upfront right from the beginning, and all the way to the completion of the project. To have the INTEGRITY to do what is right. COMPASSION to realize that every client is different with different needs. The DILIGENCE to see the project through, no matter what obstacles need to be overcome. And to take PRIDE our work, for if we are not proud of it, neither will the client.


I have over 22 years of experience in the corporate communications arena where upon my printing and publishing foundation had gained expertise in a multitude of skill sets, which include: corporate branding, graphic design, website development, email marketing and architecture and visual engineering. From humble beginnings as a small businessman developing signage, letterhead and business cards, I became the University of South Florida’s (USF) campus printer liaison. After two years of professional service to USF, USF recruited me to become a key figure in the success of the University of South Florida’s Virtual Instructional Team for the Advancement of Learning, where I rose to become a Webmaster for USF’s College of Education and the Florida Center for Instructional Technology. In 2004, I co-founded Ciao Design Studios (CDS), a graphics company focused on developing company branding and web development. Currently, I assume the role of Communications Coordinator for The Highstreet Group. I oversee a portfolio of advanced, dynamic websites that creatively combine video, email marketing and financial modeling elements that focus on proactive client communication. Along with Highstreet, I am part of the original team developing the nextogeneration of s cial media, called UNATION. An event and branding network, where for the first year and a half I was the sole graphics/UI developer. Here, from conception to implementation, I designed the original look and feel of the site and was a large part of the functionality and user experience.